CHANDLER, AZ

A marketing consultant for Chandler's B2B and tech companies.

Creative Strategies is a marketing consultant serving Chandler, Arizona, from Phoenix. John Graham Seeliger has marketed technology and business to business products for 40 years, including campaigns for IBM, and he helps Chandler companies reach buyers who do their homework before they ever pick up the phone.

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By John Graham Seeliger, Principal and CSO Updated October 22, 2026

Why is B2B marketing in Chandler different?

Because business buyers research, compare and decide in committees. Chandler's economy leans heavily on technology, semiconductors, manufacturing and the suppliers and service firms around them, and those buyers are not swayed by a clever post.

A B2B sale can take months and involve engineers, finance and purchasing, each with different questions. Marketing has to answer all of them, in the right order, and keep your name in front of the decision makers until they are ready.

That is relationship marketing, and it is where John built his reputation. It also means the cheapest lead is often the one you already have: an existing customer who doesn't know what else you sell.

How we help Chandler businesses

Marketing Strategy: a plan for long, committee driven sales
Brand Positioning and Messaging: clear messages for engineers, finance and buyers
Fractional CMO: senior leadership for growing B2B firms
Direct Response Marketing: targeted outreach to named accounts

PROOF

Results that scale to any size.

650%
over projected ROI for IBM
Buyers wouldn't sit through the sales demos until we offered M&Ms. The warehouse almost emptied.
30%
business growth for an Arizona bank
Research showed current clients knew nothing about the bank's other products, so we retargeted inward instead of outward.
82%
market share in South Africa, in one year
A mystery mail campaign and a children's storybook made the Mantel Elephant the name on everyone's lips.

"I hired John many times to create and manage marketing campaigns because of his extensive knowledge and experience with a wide variety of marketing disciplines, as well as his consistently high performing strategy and tactics, effective and on target creative, and excellent ROI."

Jeanne Cook, Product Manager, IBM

See all the case studies

Serving Chandler and nearby.

We work with businesses across Chandler, including the Price Corridor, downtown Chandler and south Chandler, as well as Sun Lakes, Ahwatukee and the rest of the East Valley. Meet in person or by video.

QUESTIONS

Chandler questions, answered.

How do you market a B2B company?

Start with the buying process, not the product: who is involved, what each person needs to believe, and what moves them to the next step. Then build messages and touchpoints for each stage. See marketing strategy.

Do you have experience marketing technology products?

Yes. John created campaigns for IBM, including one for refurbished equipment that returned 650% over projected ROI and almost emptied the warehouse.

Can you work with our in house marketing team?

Yes. As a fractional CMO, John can lead your existing people and agencies, with our specialists filling any gaps.

KEEP EXPLORING

LET'S TALK

Ready when you are, Chandler.

A quick conversation costs nothing, and you'll know exactly where your Chandler business stands. Plus, what your next step should be. If any. No sugar coating, no pressure, no BS.

Start the conversation.

Phone:
602.558.7540

Email:
johngseeliger@cox.net
jgs@creativestrategiesmktg.com

Location:
Phoenix, AZ, serving the Phoenix metro and all of Arizona